WE PURSUED THE BASIC WHITE T-POT PROJECT WITH A SIMPLE GOAL:
DESIGN A TIMELESS ESSENTIAL THAT WOULD MAKE THE PERFECT CUP OF TEA.
Inspired by the luxury basic white t-shirt, "The Basic White T-pot" revisits the iconic shape of a tea time essential, using the highest quality materials and elegant design.
"It's good enough," people said. "They're just teapots."
Frustrated with the status quo, we ignored them.
THE BASIC WHITE T-POT IS:
A STANCE AGAINST THOSE THAT "DON'T MAKE THEM LIKE THEY USED TO" AND DEMOLISHES THE 100-YEAR-OLD PROBLEM OF OVER-STEEPED, BITTER TEA.
We were inspired by the innovators, craftsmen,
and doers around us with strong beliefs, relentless hard work,
and the undying pursuit of perfection.
PERFECTION COMES IN STEPS.
AND TO US, IT'S WORTH EVERY SHOT.