Journey

We open a small loose leaf tea shop in Vancouver, Canada. The shop is one of the few shops to carry the highest quality tea leaves, blending them in new and innovative ways.

Ruy Paes-Braga from the Four Seasons recognizes our high-quality blending bringing us into five-star hotels; our first partners include the Four Seasons, Bishop’s, and Terra Breads.

We begin increasing our presence within five-star hotels and creating bespoke teas for the world’s best culinary experts, including Jean-Georges Vongerichten, Alain Ducasse, Guy Savoy, and Joel Robuchon.

We open a second Tearoom in Vancouver which features a 3 tatami-mat Chado room with our Japanese Tea Ceremony Master Keith Snyder.

We begin blending for international partners, such as our first hotels in Asia, Grand Hyatt Tokyo and Four Seasons Hong Kong, along with our first hotels in the Middle East, Park Hyatt and Grand Hyatt, Dubai.

We introduce teabag products with our Signature Luxury teabag line.

We begin sharing our belief in the power of rituals to enlighten and enchant through film.

We dive deep into palate and emerge with three documentary films that share new insights on each element of palate: Color + Aroma + Taste.

We begin exploring advocacy for Nature because of our enduring love of plants.

We create a documentary exploration revealing the power of Nature to inspire enduring design: Garden of Secrets.

We implement Plant-Based Packaging, elevating the standard of the industry to home compostable.

We heighten our advocacy efforts, supporting the World Biodiversity Forum in Davos, speaking at the Convention on Biological Diversity, and working with other organizations to further the Business Plan for the Planet.

We launch Nature X Design, a virtual space for articles and digital festivals, where thought-leaders can learn and share ideas about biodiversity.

We work closely with a remote community of women through the UNDP to develop a sustainable supply chain for their gobchi berries through tea.

We take advocacy global with a color campaign that educates on the otherside of the coin to climate change: biodiversity loss.

We speak at UN Biodiversity COP15 in a discussion about the interconnection between economic activities and biodiversity.

We continue to work directly with growers, such as women-owned micro farms in the Himalayas of India, creating new markets for their Chamomile that will benefit their communities year over year.

Our advocacy expands to reach more artists, designers, and thought-leaders who influence businesses for the betterment of the planet.

Our in-house practices improve to create higher than ever standards of care for plants, people and planet.