Our Mission
To make the world a little better, smiles a little wider and weights a little lighter.
Our Values
Root deeply in craftsmanship art & beauty and community.
Our Goal
To inspire, create and elevate so that our footprints are light but our actions are far-reaching and positively impactful.
We Are:
- Innovators
- Creators
- Thought Leaders
- Humanitarians
- Forward Thinkers
Our Philosophy
Mastery Philosophy
Quality Blending
There are only a few tea purveyors in the world that still practice the art of blending. Blending involves fusing simple ingredients together to make a blend that is elevated into something greater than itself. We exist to keep the lost art of blending alive. Just like wine, the aim is not to maintain consistency over harvests, but to consistently re-formulate recipes.
Discover the art of dynamic blendingModernist Philosophy
Sustainable Luxury
The richness of luxury has always been associated with money and extravagance, neglecting our consequences outside of ourselves. Richness comes from more than the idea of status, it embodies true craft and the time and knowledge in creating quality in an innovative and thought provoking way
Discover our exploration into modernist luxuryRitualist Philosophy
Historic Traditions
Understanding the ancient practices of tea stems from years of learning and appreciation. The ancient ceremonies were more than a cup of tea, instead an experience that fosters connection and purpose. Embracing ancient practices into our modern world that promote a greater self and a greater world.
Discover the importance of tea culture
Our Pillars
Education
...fuels our curiosity and pushes us to learn in new ways that we didn’t know were possible. It allows us as human beings to create the basis for a better society. Our thought, intention and purpose is amplified through education.
Enlightenment
...gives meaning to our new profound knowledge. Harnessing the information to create meaningful interactions in order to find our pursuit of happiness. Looking deeper into ourselves and examining how we have the power to make change.
Enchantment
...is the moment we’ve achieved our inner awareness and happiness. It’s the “WOW” moment that makes us stop and be content within ourselves and our surroundings. It’s making it to where we’ve always wanted to be.
Empowerment
...is bigger than ourselves. Igniting the inspiration in ourselves and encouraging others. Taking action in what we believe in. We are the advocates and forward thinkers speaking to building a better world and the steps to achieve it.
Industry Leadership & Advocacy
We believe that a truly sustainable supply chain requires deeper analysis than a mere examination of carbon footprint, investigating the lifecycle of our products, including materials, ingredients, and the resulting social and environmental impact.
We are proud to be one of the few food and beverage companies to offer fully home and backyard compostable products.
Minimizing Our Environmental Impact
Our approach to sustainability is akin to our philosophy of blending:
harnessing the richness of complexity.
Blending For a Better World
With the goal of creating the world that we envision, we blend more than tea. We blend techniques, stories, people, companies and ideas to address global challenges. Aligned with the United Nations, we work with experts to increase access to information and provide a platform for thought-leaders and innovators.
