Creating the Universal Language for Aroma
Why is it so difficult to articulate what we are smelling?
The Art: Right Brain
“Aroma is a powerful trigger of memory; a brief whiff can create vivid, potent images in our mind, associated with a confluence of recollections.” - Lana Sutherland | CEO, TEALEAVES
Exploring the relationship between aroma and mood, each blend is crafted in homage to a unique scent memory. The mood of Purely Peppermint is Refreshed.
The Science: Left Brain
Utilizing headspace gas chromatography to index scent molecules in our blends, and applying Microsoft's Principles of Inclusive Design to create codified data visualization, we created the first iteration of the Language of Aroma.
Discover our right and left-brained approach to articulate this ever elusive sense: LanguageOfAroma.com
Our Classic teabags use a renewable and sustainable material called Polyactic Acid (PLA), made from corn starch.
With 11 varietals to choose from, we hope you find peace in a teacup.
- Las Vegas
The FRESH aroma combined with that first reFRESHING sip of tea is unforgettable. We were first treated to Purely Peppermint during our stay at the Waldorf Astoria in Las Vegas and simply could not forget the magic of this amazing tea. I decided to order it as an indulgence for us to enjoy so we never forget purely peppermint!
I do not drink much tea. But I love this peppermint tea.
Delightfully refreshing, and the flavour was still strong when I steeped it the third time!